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MKTG 5133 - Marketing
Management |
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Prerequisite: Admission to MBA program.
Consideration at an advanced level of the major elements of marketing
from the point of view of the marketing executive. Emphasis on problem
solving and decision making; using an interdisciplinary approach.
Development of an integrated, comprehensive marketing strategy.
Instructor:
Dr. Steve Miller
Dates: June 8 - July 31
Add/Drop Dates
Syllabus
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Textbook Information:
Marketing Management.
Kotler,& Keller,13th Ed.
ISBN-13: 978-0136009986
Amazon.com: New -
$134.34, Used - from
$73.75 (2/27/09)
click here to order
Barnes&Noble.com: New
- $135.52, Used - from
$81.49 (2/27/09)
click here to order
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