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MKTG 5133 - Marketing
Management |
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Prerequisite: Admission to MBA program.
Consideration at an advanced level of the major elements of marketing
from the point of view of the marketing executive. Emphasis on problem
solving and decision making; using an interdisciplinary approach.
Development of an integrated, comprehensive marketing strategy.
Instructor:
Dr. Tracy Suter
Dates: August 17 - December 4
Add/Drop Dates
Syllabus
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Textbook Information:
No textbook required. |
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