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PROGRAMS OFFERED


 ETM 5391 - New Product Development

Prerequisite(s): Admission to the MSETM program or consent of instructor. Elements of the new product introduction (NPI) process and its impact or business strategy and planning. Organizational resources required for NPI and tools for determining commercial viability.

Instructor:  Prof. Dan Tilley
Dates: November 2 - December 4
Add/Drop Dates

Syllabus

 

Format Day/Time Location CID Section Registration Procedure Tuition per SCH
CD Rom CDs will be shipped weekly Not applicable

20254

603

Enroll through Distance Ed Office In-state = $295.00
Out-of-State=$605.00
International=$635.00

 


Textbook Information:

Required Readings:

Carlson, Curtis R. and William W. Wilmot. 2006. Innovation: The Five Disciplines for Creating What Customers Want. Crown Publishing Group a Division of Random House, New York.

ISBN:0307336697

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Kahn, Kenneth B., Gloria Barczak, and Roberta Moss. 2006. Perspective: Establishing an NPD Best Practices Framework. J. of Product Innovation Management 23:106-116.

Cooper, Robert G. 2008. Perspective: The Stage-Gate® Idea-to-Launch Process—Update, What’s New, and NexGen Systems. J. of Product Innovation Management 25: 213-232. Accessed on-line at  http://www.prod-dev.com/research_articles.php . Accessed September 25, 2009.

 Cooper, Robert G. 2009. Effective Gating: Make product innovation more productive by using gates with teeth. Stage-Gate International and Product Development Institute, Inc.. Reference Paper #37.  Accessed on-line at  http://www.prod-dev.com/research_articles.php . Accessed September 25, 2009.

Cooper, Robert G. and Scott Edgett, 2009. Benchmarking Best Practices, Performance Results and the Role of Senior Managemnt. Stage-Gate International and Product Development Institute, Inc.. Reference Paper .  Available on-line at  http://www.prod-dev.com/research_articles.php . Accessed September 25, 2009.

 Edgett, Scott J. and Michelle Jones. 2009. Ten Tips for Successfully Implementing a Stage-Gate® Product Innovation Process.  Product Development Institute, Inc®.Accessed on-line at http://www.prod-dev.com/research_articles.php    Accessed September 25, 2009.

 

Other Useful Books

 Skarzynski, Peter and Rowan Gibson. 2008, Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates. Harvard Business Press, Boston, Ma.

ISBN:1422102513

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 Silverstein, David, Samuel, Philip and Neil DeCarlo. 2009. The innovator’s toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth. John Wiley & Sons, Inc

ISBN:9780470345351

Amazon.com: New - $19.77, Used - from $14.95 (10/30/09) click here to order

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