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MKTG 5983 - Database Marketing

Prerequisite(s): 5983 or consent of MBA, MIS/MSIS, MSTM director or assistant director or instructor. Data mining and turning business data into actionable information. Use of various data mining tools such as neural networks, decision trees, classification and prediction algorithms, in the context of most common applications in business-sales, marketing, and customer relationship management (CRM). Use of state-of-the-art industrial strength data mining software to analyze real-world data and make strategic recommendations for managerial actions.
Instructor:  Dr. Goutam Chakraborty
Dates:  August 18 - December 5
Add/Drop Dates

Syllabus

 

 Format Day/Time Location CID Section Registration Procedure Tuition per SCH
Internet Internet Not applicable 20769 604 Enroll through Distance Ed Office In-state = $295.00
Out-of State=$555.00
International=$585.00
Live OSU Stillwater

Tuesday

4:30 - 7:10

MS 310 OSU Student Self Services OSU Student Self Services Enroll through OSU - Student Self Services See Tuition and Fee Estimator

 


Textbook Information:

Not yet available.

 

 
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